Oscar-winning actor Tom Hanks, renowned for his performances in “Forrest Gump” and “Saving Private Ryan,” has cautioned the public about unauthorized advertisements using his image that are created by artificial intelligence (AI). These advertisements, promoting various products from dental plans to “miracle cures,” have been circulating online recently without Hanks’ approval.
On August 29, Hanks voiced his concerns on his social media accounts, alerting his followers to the fraudulent nature of these AI-created ads. “These ads have been created fraudulently and through AI without my consent,” Hanks stated. The actor has always been vigilant about protecting his public image and stressed that he has no association with these ads and is disturbed by the exploitation of his image.
These advertisements have raised alarm among Hanks’ fans and the general public. “There are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs,” Hanks added. His statement serves as a broader warning about the potential misuse of AI technology in misleading ways.
With the rapid advancement of AI technology, it is becoming increasingly difficult for consumers to distinguish between genuine content and AI-generated fabrications. The misuse of AI in digital advertising, evidenced by the targeting of a high-profile actor like Hanks, is a growing concern. Such deceptive ads could mislead vulnerable individuals into buying products under the false belief that Hanks supports them.
“Do not be fooled,” Hanks advised his social media followers. His statement underscores the importance of staying alert in a time where digital manipulation can happen with disturbing ease. For Hanks, the issue is not just about protecting his image but also safeguarding the public from the potential harm caused by these misleading practices.
This is not the first time Hanks has expressed concern about the perils of AI. He has previously voiced his apprehensions about the technology’s capability to create digital replicas of individuals without their approval. The potential for misuse is huge in a world where AI can nearly perfectly mimic a person’s voice, appearance, and mannerisms.
Hanks’ situation has sparked a wider debate on the need for more stringent regulations and supervision of AI use in digital media. AI ethics experts have long warned about the risks associated with the technology, especially the unauthorized use of someone’s likeness. The Hanks incident could potentially trigger stricter laws to protect people from their images being exploited by AI.
As AI continues to progress, the task of ensuring its responsible use also grows. For public figures like Hanks, the threat of their likeness being manipulated by AI is a new challenge in the ongoing effort to maintain control over their public image. Hanks’ warning serves as a reminder that even in the digital age, personal control and consent remain essential.
